How we help you

We work collaboratively with you, and using a variety of established methodologies and processes, we gain a thorough understanding of your business, your customers, your product and/or service, your competitors and your market; we then identify your specific needs, goals and ambitions.

Only then do we co-create collaborative and innovative winning strategies that we help implement, achieving tangible and measurable results, in terms of profit and value for your business. Specifically we:

  • Increase Client Acquisition
  • Increase Sales Revenue
  • Increase Client Loyalty & Retention
  • Increase Brand Value
  • Increase Market Share
  • Increase Share Value
  • Increase Profit
  • Reduce Risk

We can help your business implement successful winning strategies that will create money and sustained growth, to find out how, contact us today to arrange an informal chat.


Increase Client Acquisition

Each client acquisition strategy is unique

We understand client acquisition and the importance of it, there is always the need in a business to attract new clients and any fall in the overall number of clients has implications on the profitability and value of the business. At Gibson Strategy we have the experience and innovative know-how which has helped our clients improve their client acquisition strategies. Every business appreciates the high cost of acquiring new clients and we have worked relentlessly to implement cost effective acquisition strategies.

Each client acquisition strategy is different, however the days of mass marketing and treating all customers the same are long gone. Today, we have a customer-orientated approach, whereby we segment our markets and identify the various buying behaviours of our potential customers, we then create personalised and targeted communications whilst positioning our clients differentiated offering. 

Depending upon our client's unique situation we collaboratively create bespoke plans to increase the number of clients.

We help clients increase revenues through a client acquisition strategy, we help:

  • Acquire new profitable clients using innovative digital marketing strategies
  • Identify profitable client segments and create targeted and relevant messages for your offer
  • Achieve better results from their direct mailings
  • Gain a competitive advantage in their selected industry
  • Manage acquisition costs
  • Gain a better understanding of consumer behaviour, attitudes and motivations
  • Create a pro-active relationship with clients

We can help you increase your client acquisition, to find out how,contact us today to arrange an informal chat.


Increase Sales Revenue

Increasing sales revenue growth in today’s challenging economy is not easy ...

Gibson Strategy has worked with many blue-chip companies and helped them to increase their sales revenue. By collaborating closely with our clients and becoming a 'trusted advisor', we create sales development plans and strategies that improve business performance. In particular, we help businesses:

  • Increase customers initial purchase size
  • Increase the 'average value of sale' 
  • Improve closing ratio
  • Maximise the 'share-of-wallet' of their customers
  • Shorten the sales cycle
  • Create cross-selling strategies
  • Increase up-selling opportunities
  • Improve the sales management
  • Implement sales incentives 
  • Improve sales revenue growth
  • Reduce sales costs

We can help you increase your sales revenue, to find out how to contact us today to arrange an informal chat.


Increase Client Loyalty & Retention

Zero defections, wouldn't that be nice?

However good a retention strategy is, no company can possibly hold on to all it's clients, even in a monopoly. We understand how to maximise client retention, gaining clients trust and loyalty and have helped our clients retain and manage their customers over the long-term, reducing the overall cost of ownership of a customer. Developing on the foundational theory that 1) existing customers are less expensive to retain than to recruit; and 2) securing a customer's loyalty over time produces superior profits, we collaboratively work with clients to understand their business and using our experience and insight, implement the most effective client retention programme.  

We help clients:

  • Build and manage relationships with clients that creates loyalty and long-term business
  • Create client satisfaction, leading to trust and loyalty
  • Understand aquisition/retention cost ratios
  • Create customer loyalty and incentive schemes
  • Increase customer service quality 
  • Minimise switching costs
  • Increase the 'lifetime value' of your customers
  • Build on the value customers have in your business and develop them further
  • Develop successful service recovery strategies

We can help you increase your client retention, to find out how,contact us today to arrange an informal chat.


Increase Brand Value - Brand Equity

What is brand value or brand equity? 

We collect definitions, because it's fascinating, because it's an opportunity to learn from other thinkers and practitioners.

And then, whilst standing on the shoulders of others and peering as far as we can into the future, give our own contribution:-

"Brand Value (or Brand Equity) is the extra price a customer pays for the perceived increased pleasure or reassurance given by a badged product over a similar un-badged product."
The critical words here are "perceived", because it is their perception and their perception of how friends may think that determines the value.

And the words "given" - because the brand should "give" - it is not a passive endeavour - it is an active, emotional engagement. For a brand to sustain it has to give. 

A strong identity demands continuous evaluation and revamping to keep it up to date thereby increasing its value over time. If any company is able to increase its brand value, the company will profit. 

We can help you increase your market share, to find out how, contact us today to arrange an informal chat.


Increase Market Share

Know Your Market

It is critical for any business to know its market in terms of size and composition. What is it worth? How many potential customers are there? How many competitors are there? What is the distribution channel? Is it a mature market or an emerging market? What is your market share, in terms of customers and volume. If you do not know your market, then how can you measure your success in terms of growth in market share. At Gibson Strategy we have established methodologies and processes gained over years of experience in analysing and assessing potential markets and have helped our clients substantially increase their market share.

Market Segmentation

One way of knowing your market is through segmentation and is a means of helping us understand more fully the behaviour, attitudes and needs of customers, as well as to identify, size and understand how different segments operate in the market.

Segmentation will enhance our clients ability to:

  • Prioritise customers with the best opportunity for profitable growth
  • Develop more focused and differentiated propositions
  • Tailor sales and marketing messages more accurately
  • Align all aspects of client service and admin support
  • Create loyalty and client retention through client service/client satisfaction
  • Identify new opportunities and future high growth areas 

Creating a Competitive Advantage

Once you know your market and your market share, we can start looking at how we can create a competitive advantage in order to increase market share. 
 
We can help you increase your market share, to find out how, contact us today to arrange an informal chat.


Increase Share Value

How to increase share value

We understand client acquisition and the importance of it, there is always the need in a business to attract new clients and any fall in the overall number of clients has implications on the profitability and value of the business. At Gibson Strategy we have the experience and innovative know-how which has helped our clients improve their client acquisition strategies. Every business appreciates the high cost of acquiring new clients and we have worked relentlessly to implement cost effective acquisition strategies.

Each client acquisition strategy is different, however the days of mass marketing and treating all customers the same are long gone. Today, we have a customer-orientated approach, whereby we segment markets and identify the various buying behaviours of our potential customers, we then create personalised and targeted communications whilst positioning our clients differentiated offering. Depending upon our client's unique situation we collaboratively create bespoke plans to increase the number of clients.

We help clients understand:

  • Target Audience Insight
  • Acquisition costs
  • Relationship stages

We can help you increase your share value, to find out how,contact us today to arrange an informal chat.


Increase Profit

“It is a socialist idea that making profits is a vice; I consider the real vice is making losses.”
Winston Churchill

For a lot of companies the easiest and quickest way to increase profits is to reduce costs. However, the hardest way and the best way to increase profitability of a business in the long-term is to increase sales turnover, acquire new clients, increase the average value per client ... and is far more rewarding and aligns itself with a sustainable growth strategy. At Gibson Strategy we have innovative tools and processes available to help you increase the profit of your business which will lead to an increase in value for your shareholders. We can help you:

  • Understand your market and competitors
  • Acquire new clients
  • Identify your profitable clients
  • Increase your sales turnover
  • Improve your profit margins
  • Improve your pricing policy
  • Increase the average value of your clients
  • Improve customer service quality 
  • Increase your 'share of wallet'
  • Eliminate in-efficiencies

.... and reduce or control your overheads

We have successfully increased the profit of major companies and can help you too.

If you would like to know how we can help you increase your profit, contact us today to arrange an informal chat.


Reduce Risk

"Take calculated risks. That is quite different from being rash."
General George S. Patton

Business risk is a growing concern, especially in today’s volatile economy.

CEO's need to take control of their businesses, assess the risks inherent in both their companies and industries and determine how to best reduce these risks. Risk can be safety-related, financial or operational. However, for each potential risk, an effective system of internal controls can be implemented to reduce risk.

At Gibson Strategy, we:

  • Review existing systems and procedures which manage internal control, providing checks and balances
  • Provide an unbiased and objective review of the clients situation and identify areas in need of improvement
  • Develop a risk management strategy

We can help you decrease the business risk in your company, to find out how, contact us today to arrange an informal chat.