Marketing Strategy

We help clients with their marketing strategy.


Strategic marketing is key to adding value in a business. Marketing is not just about promotion, it is about understanding your markets, your customers, your products and having a clear plan and targeted approach with clear objectives and focus to achieve effective results.

  • Marketing Audit & Analysis
  • Strategic Marketing Plans
  • Market & Customer Segmentation Strategy
  • Market Entry & Market Development Strategy
  • Product Development & Go-To-Market Strategy
  • Global Brand Development & Rebranding Strategy
  • Pricing, Offer & Proposition Strategy
  • Market Research & Competitor Intelligence Strategy
  • Marketing Communications Strategy (advertising, print, event management, public relations, merchandising, market research).
  • Digital Marketing Strategy (web development, email marketing, SEO, mobile and social media)

Please contact Dr Stuart Gibson on for further information and an informal chat.